Having finally found out the right way to go about this, I thought I’d share it. When you’re setting up a website to talk to Facebook, like getting your WordPress website to link up to your Facebook page, you need…
Having finally found out the right way to go about this, I thought I’d share it. When you’re setting up a website to talk to Facebook, like getting your WordPress website to link up to your Facebook page, you need…
New marketing ideas can turn up in all sorts of places if you’re looking out for them. On the Telegraph’s website is a feature on unusual wedding invitations. Every single idea (well, perhaps except the zombies) could be used by…
Last night’s episode of BBC TV show `Alex Polizzi: The Fixer’ was a cracking example of what happens in a business that hasn’t scripted or choreographed the customer’s experience. The show followed Alex Polizzi’s efforts to turn around Guide Bridge…
My new business and website are taking shape. After a great deal of faffing around in circles, I am pleased to announce that the Fountain Feedback website is live and taking shape. Over the next couple of weeks I’ll be…
According to the Telegraph, British pizza chain Pizza Express has hired a “classically trained actor” called Karl James to teach its waiters and waitresses how to “flirt” and the “art of chit-chat” to help them “butter up the restaurant’s customers”.…
Cool, fun stuff can drive traffic to your website. Two examples from today: 1. This morning I was with one of my clients, Michael Cotton, from Eastcote Sign and Display. I was looking through Michael’s photos of recent jobs to…
Testimonials are a wonderful thing. They let you have real people tell prospective customers how great you are. You are able to attach your credibility and reputation to that of your happy customer. In many ways they help sell your…
How can your business learn from Seinfeld and Facebook to make you more money? When it comes to the attention of internet users, social media is fast catching up to search engines or even overtaking them. According to Experian Hitwise…
Two weeks ago I had lunch with my aunt at a restaurant that I won’t be returning to. We met in central London to have a lunchtime curry and found a place amongst a wide choice in Drummond Street, near…
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