Testimonials are a wonderful thing. They let you have real people tell prospective customers how great you are. You are able to attach your credibility and reputation to that of your happy customer. In many ways they help sell your…
Marketing
Successful Business: Lessons from Seinfeld and Facebook
How can your business learn from Seinfeld and Facebook to make you more money? When it comes to the attention of internet users, social media is fast catching up to search engines or even overtaking them. According to Experian Hitwise…
A Jug Shouldn’t Need Instructions
Two weeks ago I had lunch with my aunt at a restaurant that I won’t be returning to. We met in central London to have a lunchtime curry and found a place amongst a wide choice in Drummond Street, near…
Secret Sauce – Sell Benefits, Not Features
What is the secret sauce in your business? Many businesses make the mistake of selling the features of their business rather than the benefits to their customers. A kitchen company that has 136 different types of kitchen to choose from…
Customer Service As Your Slogan – Or Why Most Companies Really Screw Up
I’ve just got off the phone with a friend and client, Richard Dix of Rural Broadband. We were discussing the new services he’s offering in satellite broadband and ADSL connections and how to plan for possible problems that could arise.…
The London Eye Doesn’t “Get” Twitter
The London Eye celebrated its 10th anniversary on Tuesday 19th January. To mark the occasion, they offered the chance to win 10 pairs of tickets if you tweeted @TheLondonEye #LondonEye10 between 9.50 and 10.00 am on the day. I was…
Interview With Erik Qualman About Socialnomics
Last week I interviewed Erik Qualman, the author of Socialnomics: How Social Media Transforms The Way We Live And Do Business. We discussed how the internet has moved beyond search and how businesses are using the latest technologies in social…
Erik Qualman Interview on Socialnomics Coming Soon
Earlier today I interviewed Erik Qualman, author of Socialnomics: How Social Media Transforms The Way We Live And Do Business. You can find his website at Socialnomics.com If your business hasn’t started to explore how it can use social media…
10 Great Ways To Differentiate Your Company For Christmas
I’ve put together this list of 10 Great Ways To Differentiate Your Company For Christmas. Some of these ideas will cost you nothing. Others, a small amount of money or time. To help you on the way, we’re also giving…
Is Your Marketing Congruent?
(Congruent – definition) Unfortunately there’s no photo to illustrate this, but I saw some incongruent advertising on Wednesday whilst walking through Peterborough railway station. There was a mini-cab driver holding a sign indicating the name of the passenger he was…
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