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Marketing
Testimonials For Steve Sipress
I’m delighted to be working with Steve Sipress, Chicagoland Entrepreneurs’ ‘Secret Weapon’ in marketing and business growth. Steve has a new website to showcase the testimonials and case studies of the members of his monthly meetings and Mastermind Groups. If…
Don’t Fake Your Testimonials!
The message is simple, don’t fake your testimonials, even if it looks attractive and cheap to do. Most of all, don’t buy into the marketing message of any company that offers this to you as a service. Read more about…
Getting Testimonials at Events Like GKIC SuperConference
I’ve published an article on my other site called How To Get Great Testimonials at the GKIC SuperConference. While the article has been written specifically for attendees of the 2012 GKIC SuperConference the advice provides some great tips for people…
Outrageous Marketing Ideas from Unusual Wedding Invitations
New marketing ideas can turn up in all sorts of places if you’re looking out for them. On the Telegraph’s website is a feature on unusual wedding invitations. Every single idea (well, perhaps except the zombies) could be used by…
Alex Polizzi: The Fixer – Guide Bridge MOT and the Importance of Scripting Customer Experience
Last night’s episode of BBC TV show `Alex Polizzi: The Fixer’ was a cracking example of what happens in a business that hasn’t scripted or choreographed the customer’s experience. The show followed Alex Polizzi’s efforts to turn around Guide Bridge…
New website and business taking shape
My new business and website are taking shape. After a great deal of faffing around in circles, I am pleased to announce that the Fountain Feedback website is live and taking shape. Over the next couple of weeks I’ll be…
Simon Says Media on Glazer Kennedy NO BS Live TV
British Waiters Need Training In The Art Of Chit-Chat
According to the Telegraph, British pizza chain Pizza Express has hired a “classically trained actor” called Karl James to teach its waiters and waitresses how to “flirt” and the “art of chit-chat” to help them “butter up the restaurant’s customers”.…
Drive Traffic With Cool, Fun Stuff
Cool, fun stuff can drive traffic to your website. Two examples from today: 1. This morning I was with one of my clients, Michael Cotton, from Eastcote Sign and Display. I was looking through Michael’s photos of recent jobs to…
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