New marketing ideas can turn up in all sorts of places if you’re looking out for them. On the Telegraph’s website is a feature on unusual wedding invitations. Every single idea (well, perhaps except the zombies) could be used by…
Business
Alex Polizzi: The Fixer – Guide Bridge MOT and the Importance of Scripting Customer Experience
Last night’s episode of BBC TV show `Alex Polizzi: The Fixer’ was a cracking example of what happens in a business that hasn’t scripted or choreographed the customer’s experience. The show followed Alex Polizzi’s efforts to turn around Guide Bridge…
New website and business taking shape
My new business and website are taking shape. After a great deal of faffing around in circles, I am pleased to announce that the Fountain Feedback website is live and taking shape. Over the next couple of weeks I’ll be…
Simon Says Media on Glazer Kennedy NO BS Live TV
British Waiters Need Training In The Art Of Chit-Chat
According to the Telegraph, British pizza chain Pizza Express has hired a “classically trained actor” called Karl James to teach its waiters and waitresses how to “flirt” and the “art of chit-chat” to help them “butter up the restaurant’s customers”.…
Testimonials – The Best Free Advertising For Your Company
Testimonials are a wonderful thing. They let you have real people tell prospective customers how great you are. You are able to attach your credibility and reputation to that of your happy customer. In many ways they help sell your…
Successful Business: Lessons from Seinfeld and Facebook
How can your business learn from Seinfeld and Facebook to make you more money? When it comes to the attention of internet users, social media is fast catching up to search engines or even overtaking them. According to Experian Hitwise…
A Jug Shouldn’t Need Instructions
Two weeks ago I had lunch with my aunt at a restaurant that I won’t be returning to. We met in central London to have a lunchtime curry and found a place amongst a wide choice in Drummond Street, near…
Secret Sauce – Sell Benefits, Not Features
What is the secret sauce in your business? Many businesses make the mistake of selling the features of their business rather than the benefits to their customers. A kitchen company that has 136 different types of kitchen to choose from…
Customer Service As Your Slogan – Or Why Most Companies Really Screw Up
I’ve just got off the phone with a friend and client, Richard Dix of Rural Broadband. We were discussing the new services he’s offering in satellite broadband and ADSL connections and how to plan for possible problems that could arise.…
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