What is the secret sauce in your business? Many businesses make the mistake of selling the features of their business rather than the benefits to their customers. A kitchen company that has 136 different types of kitchen to choose from…
Monthly Archives: May 2010
Customer Service As Your Slogan – Or Why Most Companies Really Screw Up
I’ve just got off the phone with a friend and client, Richard Dix of Rural Broadband. We were discussing the new services he’s offering in satellite broadband and ADSL connections and how to plan for possible problems that could arise.…
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